About
Welcome to Equati, where legacy meets innovation to redefine the future of impact investing.
Born from a rich heritage of entrepreneurship and a transformative journey across continents, Equati embodies the fusion of family business values and cutting-edge technology.
Our founder’s journey, from the roots of a family business to the bustling innovation hub of London, has shaped a platform that empowers family offices and businesses with data-driven intelligence. Through Equati, we harness the power of AI to uncover value-aligned investment opportunities that not only resonate with your core principles but also serve as a catalyst for generational wealth and societal impact.
Our Mission
Our mission is to help family offices and family businesses wield the power of data-driven intelligence (Ai) to unearth investments that align with their core values and act as catalysts for generational wealth and societal impact.
Equati Origin Story
At the heart of my journey, entrepreneurship runs deep, having grown up in a family business that span three generations. I learned how to look for problems to solve, and how to make solutions that helped people. And I saw firsthand where I saw the challenges of internal strife and the complex narratives that commonly unfold within familial settings.
As a child, I observed my father, and later my first husband, both deeply engrossed in their businesses, striving to provide for their families and their employees at the cost of their emotional presence and availability.
This dilemma of prioritising provision over personal connection was a recurring theme, not just in my family but among many family business owners and corporate executives with whom I worked, including the experiences now echoed in my sons.
Why Equati
Equati (/ˌɛˈkwɑː.ti/) embodies a new paradigm in impact investing—where tradition meets innovation, wisdom blends with wealth, and logic enhances legacy. At its core, Equati is the fusion of 3 key principles: legacy, stewardship of opportunities, and innovation.
- Equity: We steward legacy, through collective family and individual values
- Equality: We democratize access for family offices to aligned businesses, spotlighting ventures previously unseen and unlocking new opportunities.
- Analysis: We utilize data-driven insights for impactful investment choices.
- Balance: We harmonize timeless values with forward-thinking strategies.
Equati stands at the crossroads of legacy and innovation, advocating for a balanced, informed, and equitable investment landscape. Our mission is to enable a diversified and dynamic landscape where mutual potential opportunity is recognized and elevated.